Established in April 2015, the unique, hand-woven Yosuzi hats have taken the fashion world by storm and have been seen perched on the heads of many celebrities and style icons and bloggers including Anna dello Russo, Juliet Angus, Poppy Delevinge and Mirjam Flatau.
Designed by mother and daughter duo, these hats celebrate the native myths and cultures of the South American tribes that are a big part of Yosuzi and Irunu’s heritage. What makes this brand special is the utter devotion to authentic craftsmanship and design that is shown in every style. Each hat is hand-woven by the local craftsmen of the Guajiro dessert with 100% iraka palm and takes eight hours. The patterns represent the spiritual wisdom of Yosuzi’s ancestors.
These hats are fun, versatile, and very easy to style. Create a monochrome look with a black Tooshie bikini and Su kaftan, or wear throughout the day with denim shorts and Christophe Sauvat tunic. See below, our favourite way to wear Yosuzi;
Like so many others we are truly inspired by the Yosuzi’s story and are excited to offer to you, as our Salt Resort Wear and Salt Store customers, the opportunity to meet Yosuzi and Irunu. The design duo are set to join the team at Salt Store to offer customers the chance to secure their own personalised Yosuzi hat.